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Pay per click advertising is a part of search engine marketing. With the Pay per click advertising you can come up with your advertisements at the top of the search engines, in the advertising networks, in the content enriched websites and blogs and you’ll pay only when a user clicks on those ads to visit your site from those outstanding sources.

 

When you opt for the pay per click advertising, your advertisement will appear on the top or on the right side at the sponsored listings areas of the search engines. Now every major search engines are having the search engine marketing program which evolves more traffic to the advertisers. Their strategy is common; the highest bidder gets the top position for a particular keyword. That results more traffic to the site.

 

BrandMantra specializes in increasing the ROI for your business through the pay per click (ppc) management services. Our PPC management experts work diligently with you to meet and exceed your company's marketing needs. Our proven unique PPC campaign methodology will make your campaign a profitable marketing process by increasing your sales and slashing your cost per click. We can set up your Pay Per Click campaigns using Google Adwords, Yahoo Search Marketing, MSN adCenter and other PPC engines.

 

We design the PPC campaigns in such a way that maximize the ROI by increasing the click through rates (CTR) and also the conversion rates.

Production methodology on Pay Per Click (PPC)

» Comprehensive research on the target market
» Comprehensive research on the key word and key phrases
» Comprehensive competitor analysis
» Landing Page Creation
» Landing Page Optimization
» Budget Fixation
» Ad Copy creation
» Profitable campaign creation
» Regular monitoring and campaign analysis
» Adjustment of the Campaign



There are two main companies where PPC can be used to good advantage to bring well-targeted visitors; Google and Yahoo Search Marketing (YSM). By paying for listings with these companies, you can expect well-targeted visitors to your site after just 3-6 working days.

Poor management of a PPC campaign can often lead to overspend of the pay-per-click budget, poor response rates and extremely low returns on investment. We offer three services to ensure that you can maximise your returns through PPC: