A name that requires no introduction, no explanation and very little advertising
to give it clout.
A great brand name is one of the most powerful forces in branding, marketing and
advertising. It is at once the story about what makes you different from your competitors
and the emotional tug that connects you with your audience—all in one or a few words.
A brand name that wields that much power can only come through a powerful positioning
strategy—one that keys in on the kind of appeal that can touch the hearts and minds
of your market in a way the world may have never seen. A great brand name can do
this and own the talk of an industry. As you can see, there’s quite bit in a brand
Brand names have so much riding on them—way too much to leave to already overworked
brains of a few employees, tossing around ideas at lunch or entering a contest,
as many companies like to approach naming. Those people simply don’t have enough
time to take into account the many things that must be considered when developing
a brand name, such as: comprehension, memorability, ease of pronunciation, negative
and positive associations, competitors, trademarks and domain name possibilities.
These are just a few reasons smart companies that need a brand name turn to naming
professionals, like MNJ, for guidance.