midsize ecommerce website

Administration / Backend Functionality

  • Supports unlimited products and categories
  • Products-to-categories structure
  • Categories-to-categories structure
  • Add/Edit/Remove categories, products, manufacturers, customers, and reviews
  • Support for physical (shippable) and virtual (downloadable) products
  • Administration area secured with a username and password
  • Contact customers directly via email or newsletters
  • Easily backup and restore the database
  • Print invoices and packaging lists from the order screen
  • Statistics for products and customers
  • Multicurrency support
  • Select what to display, and in what order, in the product listing page

Customer / Frontend Functionality

  • All orders stored in the database for fast and efficient retrieval
  • Customers can view their order history and order statuses
  • Customers can maintain their accounts
  • Address book for multiple shipping and billing addresses
  • Temporary shopping cart for guests and permanent shopping cart for customers
  • Fast and friendly quick search and advanced search features
  • Product reviews for an interactive shopping experience
  • Forseen checkout procedure
  • Secure transactions with SSL (need to purchase SSL certificate)
  • Number of products in each category can be shown or hidden
  • Global and per-category bestseller lists
  • Display what other customers have ordered with the current product shown
  • Breadcrumb trail for easy site navigation

Product Functionality

  • Dynamic product attributes relationship
  • HTML based product descriptions
  • Automated display of specials
  • Control if out of stock products can still be shown and are available for purchase
  • Customers can subscribe to products to receive related emails/newsletters

Payment Methods Supported (types of payment)

  • Credit Cards: Accept Credit Cards in Real Time: Cards can be processed & verified in real-time, or you can delay processing until a later time
  • Check By Mail
  • C.O.D.
  • Purchase Order
  • PayPal
  • PayPal Express Checkout (see below for PayPal website Payments PRO)
  • Authorize.net

Search Engine Features

  • EVERY product, category, and department page can have their own custom search engine meta tags (title, keywords, description, no script blocks, etc)...
  • Fully dynamic page titles, and search engine meta-tags
  • Google Analytics (Urchin) Site Metrics & E-Commerce Tracking Compatible

Product Capabilities & Features

  • Supports multiple images per product (icon, medium, and large)

Notification Features

  • Order receipts automatically e-mailed to customer
  • Customizable Receipt Formats: Customize the format and layout of your store receipts by using a simple HTML template
  • E-mail notification sent to store Administrator when new order arrives
  • "Order Has Shipped" e-mail notifications sent to customers with tracking numbers

Newsletter Module

  • Manage Newletters

Tax Functionality

  • Flexible tax implementation on a state and country basis
  • Set different tax rates for different products
  • Charge tax on shipping on a per shipping service basis

Shipping Features

  • Calculate Shipping By Order Total
  • Calculate Shipping By Fixed Percent of Order Total
  • Weight, price, and destination based shipping modules
  • Real-time quotes (UPS, USPS, FedEx, ..)
  • Free shipping based on amount and destination

Additional Features

  • Can set minimum order product quantities before allowing checkout
  • Customer e-mail lists to XML (i.e. produce list of all registered customer e-mails for your mailing manager)
  • Order notes can be entered by customer with special instructions
  • Integrated Product Search
  • Disable buy buttons for specific products
  • Gift Registry Supported


  • Quality Maintenance


  • User Manuel (PDF Document)
  • Online User Manuel